Japan’s first duty-free shop, with the exception of the one in Okinawa, opened its doors on Jan 27, on the 8th floor of Ginza Mitsukoshi department store.

Named Japan Duty Free Ginza, the store is similar to those at airports in that the goods being sold are exempt from consumption tax, tariffs, liquor tax, and cigarette tax. International tourists visiting Japan and domestic travelers flying overseas can purchase the products being sold at the store. The selling point is that travelers will receive the purchased items at the airport that they are departing from, meaning that even if they buy many things, they can leave Ginza Mitsukoshi without any heavy shopping bags.

The store is managed by Japan Duty Free Fa-So-La Isetan Mitsukoshi Co., Ltd., a joint venture by Isetan Mitsukoshi Holdings, Japan Airport Terminal Co., Ltd. and NAA Retailing Corporation, a subsidiary of Narita International Airport. Five sections- the ocean, forest, hill, city and community zones, comprise the store, where cosmetic brands from around the world, luxury brands and watch brands gather. Among the lineup are: Boucheron, entering the duty-free market for the first time ever, Valentino, entering Japan’s duty-free market for the first time, Saint Laurent, Vacheron Constantin, Roger Dubuis, Albion and more.

The biggest feature of the store is “The 800 Hands Japanese Beauty” zone dedicated to lining up items under the four categories- Tokyo handwork, products winning the Good Design Award, traditional crafts and industrial goods.

“We want provide our hospitality to international travelers and help them create wonderful shopping memories using Ginza Mitsukoshi as the stage for presenting Japanese craftsmanship and innovation”, explained the President of Japan Duty Free Fa-So-La Isetan Mitsukoshi Co., Ltd. “We expect to attract 2,000 customers everyday”, added a managing director of Japan Airport Terminal Co., Ltd.