“Intertextile Shanghai Apparel Fabrics- Autumn Edition 2014,” the world’s largest international apparel fabrics and accessories trade fair, will open at Shanghai New International Expo Centre. From Oct 20 to 23. More than 3,500 exhibitors from over 30 countries and regions will showcase trendy items in preparation for the 2015-16 AW season.

The Directions Trend Committee comprised of experts from four of the world’s leading trend forecasting agencies- the NellyRodi Agency (France), Elementi Moda (Italy), Doneger Creative Services (USA) and Sachiko Inoue (Japan), will present the season’s trends under four themes. Taste of Sugar, Sense of Earth, Fragrance of Berries and Optical Cocktail. The committee is led by the NellyRodi Agency, with a greater focus on eco and functional fabrics.

The Fabrics China Trend Forums will focus on suiting, casual wear / plush and womenswear under the four themes- Simple and sincere 2.0, Linkin, Playmaster and Super nature power.

Given the increasing demand in the Chinese market for premium textile products, the Verve for Design zone, which features design studios, will be 56% larger than the last. Twenty design studios from eight countries and regions including Italy, Spain, UK and Australia will take part.

Following the success of last year’s denim forum, the “Beyond Denim” area will be expanded by 25% this time. The latest denim trends will be introduced using the four themes- Premium segment: Gold Life, Fashion segment: Show Off Life, Techno segment: Future Life and Organic segments: Conscious Life, in a space designed by the NellyRodi Agency.

Running concurrently with this fair are two other events- Yarn Expo Autumn and PH Value.