WORLD Co., Ltd. managed IT’S DEMO opened a new flagship store in Shibuya from Feb. 6th.

IT’S DEMO lines up different products to meet the needs of its customers per area and the new Shibuya store focuses on beauty. On the B1 floor of the store, a powder room (first for the brand) and a “Nail & Foot Salon” will open in late March. To commemorate the opening of the flagship store, mirrors and TIROL chocolates with a logo of the alphabet “D” representing the brand will be on sale. Business hours are set to 9 am to 10 pm to meet the store location and are long compared to its other stores.

Debuting in 1998, IT’S DEMO is a fashion convenience store which features various items such as apparel, cosmetics, sundry goods, and foods. The brand manages 50 stores around Tokyo mainly situated within train stations to capture female customers on their way to and from home/school. The projected sales revenue for the fiscal year March 2013 is a favorable 109.7% of the previous year and the brand focuses on developing its brand identity through flagship stores such as its Shinjuku MYLORD store, which was recently renovated.

【Store Information】
IT’S DEMO Shibuya Store
Address: Center 244 Building 24-4 Udagawa-cho Shibuya-ku, Tokyo
Business hours: 9 am to 10 pm